Keele University is committed to ensuring visitors’ privacy whilst viewing University web pages. This page explains the types of data collected and how this information will be used.
Access to information
Keele University web servers automatically log each visit that they receive. This data contains some information about you; The Internet address of the computer you are using, the type of browser and operating system you are using and the Internet address of the web site from which you came from. It also contains some connection information such as the page or service you are requesting and the date and time of the request.
This information is used for the sole purpose of statistical information gathering and demographics relating to the University web sites, and enables us to determine general visitor patterns and pathways within our pages. This statistical data is then fed back into future design and usability modifications made to the University web pages.
Submission forms and surveys
Keele University may also collect personal information supplied through the use of web-based forms and surveys. This information will not be supplied to any third party, and will only be used for subsequent communications, if indicated by you, the user, at the time of submission. The data will be kept for no longer than is required and in compliance with DPA.
In submitting your personal information online, you are agreeing that University staff may use your details for the sole purpose of conducting the business of the University. If at anytime you no longer wish to receive any information from Keele University, please respond to any email and state that you wish to “unsubscribe”.
If you contact Keele University by email, we keep a record of that correspondence for the purpose of conducting University business. We do not add any email addresses of those who communicate with the University through email to any mailing databases, nor do we pass this to any third party unless expressly stated.
What are Cookies
A cookie is a small file and holds a certain amount of data, which our website can send to your browser. It may then be stored on your computer’s hard drive and can be accessed by our web server. This cookie data can then be retrieved and can allow us to customise our web pages and services accordingly. It’s important to clarify that cookies do not collect any personal data stored on your hard drive or computer.
To find out more about cookies, visit www.allaboutcookies.org.
Our website uses both persistent and session cookies:
- Persistent cookies are used to allow the website to recognise users when they return to the site and to remember certain information about their preferences. These cookies are cookies which stay on your computer permanently, until you “manually” delete them.
- Session cookies are used in order to allow customers to carry information across pages of the website, without having to re-enter such information. These cookies delete themselves automatically when you leave a website and go to another, or when you shut down your browser.
- Third-party cookies that are used by our partners, or are used by external content from other third-party websites within our website. These include sites such as Facebook and Twitter, whose cookie usage policy you can view on their own websites.
- Google Analytics
To track which pages on the site are most commonly used, the number of visitors to the site, page views, which browsers are used, entry pages etc. We use the information provided to help us improve our site and identify the most popular pages. Cookies last between one month and one year. For more information on Google analytics we recommend you visit the Google analytics website.We use Google Analytics Demographics and Interest Reporting to better understand who is visiting the Keele University website and develop new content around our user’ interests. You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings. In addition, you can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics.
Types of cookie that may be used during your visit to our other websites are:
- Session cookies
- Session and permanent cookies
- Anonymous permanent cookies
- Cookie to individually identify users who have logged in
- Third party cookies
- First party cookies
Social Media and Third Party cookies
Keele University are working with third parties to collect user data for conversion tracking and serving ads targeted to users’ interests. None of the technologies used are able to collect personally identifiable information (PII) and in most cases the data collected is stored securely on a provider’s server permitting no direct access. Use can opt out of interest-based advertising through methods detailed at www.youronlinechoices.com/uk/your-ad-choices and www.hotjar.com/opt-out. Another useful tool to opt out is http://optout.aboutads.info.
How to control and delete cookies
For more information on how to control your cookie settings and browser settings, or how to delete cookies on your hard drive, please visit www.aboutcookies.org.
A useful tool that will enable you to control many third party tracking cookies can be found at the Network Advertising Initiative.
Browser settings can be configured to control cookie’s. See AllAboutCookies.org.